Why we built this.
Last updated 11 July 2026 · the founder's note · how it works · compare · alternatives · cancel guides · how we pay for it
WhatIMade is a free website builder for people who don't know how to make a website. Grandmothers, kebab shops, market traders, Instagram creators, small businesses. Anyone who ever wanted their thing online and got told to configure a nameserver first.
A note from the founder
I almost threw my laptop out of the window.
For years I have built things I care about. daserstewort.com, a literary journey through the German language. From Greenhorn to Goldman, a story-driven course on corporate finance. The kind of ideas you pour yourself into at night, long after everyone else has gone to bed, because they matter to you.
Then came the part nobody warns you about: getting them online. Six browser tabs. One wanted repositories. Another wanted nameservers, CNAME records, DNS propagation, API keys, and a webhook secret I was told to never, ever lose. A third wanted three tools installed from the terminal before I could even sign up. I paid for five subscriptions in a single afternoon. Each one promised to be "the simple one". None of them were.
When something finally loaded, half of it was broken. And the platform that did publish my work took the site down two weeks later, because I had not upgraded to their next tier. Months of work, gone behind a paywall I had never agreed to.
So I built WhatIMade. No repositories. No nameservers. No subscription that quietly strangles your site two weeks in. You send a WhatsApp message like "make me a site for my bakery" and it is live before your coffee is cold. You change it the same way, in plain words. Or let the AI you already talk to do it: Claude, ChatGPT, Gemini, DeepSeek, any of them can see your sites and publish changes for you. Make one site or make fifty. They are free, with the AI included, and your files are backed up to your own Google Drive so nobody can ever hold them hostage. Every technical horror I dragged myself through, you will never see. That is a promise.
Publish the website you almost gave up on →
Tobias, founder
How it works
You sign in with Google. You describe your site in a sentence, or you drop a file you already have. The AI reads your words, builds a real site, and puts it on a real URL. About sixty seconds. That's it. Prefer texting? Send the same sentence to us on WhatsApp and it works exactly the same way, no sign-in, no app.
The above is the entire prompt a real plumber typed. The site it produced is ashford-sons.whatimade.app. Forty-seven seconds from prompt to live URL.
In five steps, the way you'd describe it to a friend
- Open whatimade.app.
- Sign in with Google. Takes about three seconds.
- Drop a file, or describe your site in a sentence.
- The AI builds it. You wait, watching a live progress bar.
- Your site is live. You can edit it any time, by typing, by talking, or by writing the change on a postcard and mailing it to us.
The "edit it by typing" part is the part most website builders do badly. We make it the only part.
Who it's for
The product was built for the people who find the existing alternatives off-putting. Each of these is a person who has, in the past, abandoned the sign-up flow on Squarespace or Wix before getting to the actual website part.
The plumber with a van
You have a trade, a phone, and a regular customer list. You do not have a marketing department. WhatIMade gives you a real website in a coffee break, in language a phone can call.
The essayist, the blogger
You write things. You want them on the open web, on a domain you control, with no algorithm in the middle. WhatIMade gives you a writing surface that is also a publishing surface.
The wedding, the birthday, the launch
One day, one page, one moment. The site goes up, the event happens, the site stays for the grandparents.
Restaurants, portfolios, CVs, online shops, family pages, the AI-made site that just needs a URL: the full list, with real examples, lives on the who it's for page.
Use it with the AI you already use
Three ways, from zero setup to fully connected. All of them work today.
- Just drop it in. Ask Claude, ChatGPT, Gemini or DeepSeek for a page, copy the result, paste or drop it into WhatIMade. Live in under a minute.
- Your AI Link. Your account has a private link. Paste it into any AI chat and that AI can see your sites, your notes about them, and make changes for you. No plugin, no app store, no setup. Works with every AI that can read a web address, including DeepSeek and Grok.
- Connect Claude. If you use Claude, choose Connect Claude in your account and it plugs in natively: Claude sees your sites, edits them, and publishes, all from the same chat.
Switch AIs whenever you like. Your sites and their memory live with us, not inside any one AI, so nothing is lost when you change your mind.
How we compare
One table, one place, always current: see us next to Squarespace, Wix, WordPress and GoDaddy. Real prices, checkable claims, and what "free" actually includes with each of them. The short version: unlimited free sites here, one site wearing their ads there.
How we keep the lights on
The maths works like this. Your site is small. The hosting bill, on the kind of professional infrastructure your bank uses, comes to a tiny rounding error per year. We can absorb it without thinking, the same way a coffee shop does not charge you for a glass of tap water.
If a site ever became extremely popular, that maths changes. We will tell you long before that happens, and you will have the full archive of your files in your own Google Drive, ready to take anywhere. We do not lock you in to make the books work later.
What you actually own
The reason this can be a real promise rather than a marketing one is that we built the product so that not coming back is straightforward.
- Your files are in your own Google Drive. Every publish writes a copy to a
WhatImadefolder you can open today. If we vanish, that folder stays. You can move it to any other host in an afternoon. - Any domain you buy through us is registered in your name. Not in ours. You are the registrant from day one with Cloudflare. No middleman, no transfer fee, no consent needed from us if you ever leave.
- Every visit loads over an encrypted connection. The padlock in the address bar is always on, always free. So is daily backup, restore-test verification, and a clean export.
The whole thing is described, with measurable numbers, on the durability page and the trust page.
What this is not
It is not a freemium funnel where the real money lives behind a paywall after thirty days. It does not collect data on your visitors and sell it. It does not train AI on your content. It does not run advertising on your site. It is a thin layer between your files and the people who want to read them, and that is all it is going to be.
Useful pages on the web
Plain how-to references for the things people search for around the topic of putting a small site online.
- How to publish a website with no coding: open whatimade.app, sign in with Google, drop a file or describe your site. Five steps above.
- How to put a website that an AI made for you online: see Use it with the AI you already use.
- How to publish a website on a custom domain: our pricing page walks through it.
- How to get your site off Wix or Squarespace: the landing's "Find your site" path checks where you are now and tells you what you are paying.
- How backups work and where the files live: see the trust page and the live durability page.
- API and developer reference: /docs if you want to publish from your own scripts.
If this resonates
The free tier is the product. There is nothing else to upgrade to today, and the only thing we ask is that you tell other small business owners about us if it works for you. Sign in, drop your old site in, or describe what you want, and we go from there.
If you have a question, an angry email, or a story about being stuck in a contract somewhere unpleasant, write to support@whatimade.app. A real person reads every one.
G2G Advisory Ltd, England & Wales