How we compare
Squarespace, Wix, WordPress, GoDaddy. Here is what they charge for that you can have free. Every number is checkable.
- Unlimited sites
- AI included
- Build it from WhatsApp
- Google Drive backup
- No ads, ever
A trial, or one site wearing their ads.
A real site runs £60–£170+ a year. Every year, for as long as it exists.
| WhatIMade | Squarespace | Wix | WordPress.com | GoDaddy | |
|---|---|---|---|---|---|
| Free sites | Unlimitedon yourname |
None14-day trial, then pay | 1with Wix ads on it | 1with their ads on it | 1with GoDaddy branding |
| Make it from WhatsApp | Yestext us. live in a minute | No | No | No | No |
| Your files | Yoursfree backup to your own Google Drive | Theirsheld on their platform | Theirsheld on their platform | Theirsheld on their platform | Theirsheld on their platform |
| Bringing your current site over | We do itfree. we copy it across for you | You do itrebuild it page by page | You do itrebuild it page by page | You do itrebuild it page by page | You do itrebuild it page by page |
| Edit with ChatGPT or Claude | Any AIGemini too. your choice | Notheir AI only | Notheir AI only | Pluginsor their AI | Notheir AI only |
| Ads on your site | Never | No free plan | Wix adson the free site | Their adson the free site | Their brandingon the free site |
| One site, per year | £0forever | £144+plus VAT, cheapest plan | £108+cheapest useful plan | £60+cheapest paid plan | £60year one. more at renewal |
| Your own yourname.com | £7/moyear one free. the name at cost, registered to you | Paid planplus the domain on top | Paid planplus the domain on top | Paid planplus the domain on top | Paid planplus the domain on top |
| Leaving one day | Easyfull export. we even help you go | Partialposts and pages only | Stuckno site export | Partialcontent export only | Stuckno site export |
Prices checked July 2026. UK, cheapest suitable plan, billed annually. Theirs move around. Ours doesn’t: the price you join at is the price you keep.
Why people switch to WhatIMade
It is genuinely free
Not a trial. Not a free tier that nags you to upgrade. A real website on a real address, AI included, free forever. Want yourbakery.com? Our fee for a custom address is free for your first year, then £7 a month (£84 a year, billed once a year), and the price you join at never changes. The name itself is separate: you pay what the registry charges, not a penny more. It renews at cost, we email you before any charge, and it is registered in your name.
You make it by texting
No builder to learn. Tell us what you want like you would text a friend, and we build it. Change it the same way, any time. Or let ChatGPT, Claude or any AI you already use make the changes.
Your files stay yours
Every version is copied to your own Google Drive automatically. If we vanished tomorrow, your site is still in your Drive. Other builders hold your files and use them as the reason you can never leave. We do the opposite: we even help you go.
When another tool might be the better fit
We would rather be honest than win every time. If you need a large online shop with inventory and checkout at scale, a built-in booking system, or a blog with hundreds of posts and complex categories, a platform like Squarespace, Wix or WordPress may serve you better. WhatIMade is best when you want a beautiful, fast site that is live in seconds, costs nothing, and stays yours.
Already paying for one of these?
That is £60 to £170 leaving your pocket every year, for a site you could have free. Looking costs nothing: your old site stays up and untouched while we copy it across. See yours here, then decide.